What is Decision Advantage and why does it matter?

Decision advantage is critical to achieving the UK’s growth, security and societal ambitions.

Decision advantage in business creates  ‘competitive advantage’. Better and faster decisions mean better application of resources in more efficient ways, and the creation of better products and services, driving success and growth.

Decision advantage in the national security, defence and law enforcement world creates ‘winning edge’. Better investment decisions mean better capabilities. Better - and especially faster - operational decisions determine front line outcomes. To be successful it is essential to win the fast-paced battle of decision-making.

Decision advantage is equally important in sectors such as education, health, transport, finance and energy. The impact of good and bad decisions is felt every day by everyone. The U.K. needs to be confident that individuals and organisations - across public and private sectors - are equipped to make the best decisions possible.